New eBusiness Models / Digital & eCommerce / C-Suite / Professor / Author
Recognized as one of the Top 15 unofficial LinkedIn influencers 2018. Selected Top 50 Worldwide Human Behaviour Experts to follow in 2017 & Most Talented Spanish Marketer 2015. Honored to have led the day with most international sales in the Amazon history and reached #1 Amazon LinkedIn Profile in UK in 2016 and early 2017.
I have helped to put the customer at the center of many organizations over multiple international marketplaces; including Amazon, Burger King, Pepsi, Hertz, CB Richard Ellis, Ford, Bosch, Siemens, Liberty Mutual, Vodafone, Telefonica and Estrella Galicia.
12+ years of experience in marketing & publications, I have gained extensive international experience in EMEA (UK, Germany, Spain, France & Italy), and LATAM (Costa Rica, Guatemala, Honduras, El Salvador & Mexico).
Being a professor at IE Business School (Executive Education) provides me an amazing forum to challenge the current marketing & customer strategy panorama. Marketing author of two books: Think Video: Smart Video Marketing & Video Influencing and The new digital consumer: Noriso Cube. I have published multiples papers that stretch the current way marketers understand their customers including How Personality Affects Customer Behavior, The 8 segments to overcome the online consumer and Marketing with Personality
I founded the #1 Neuromarketing group for Spanish countries, New Video Congress, and The Vloggers Awards. I also co-founder of the NGO 24 Friends: Education for Kenya. I am an honored member of the Video Experts Academy
Marketing media has covered my groundbreaking studies: Emprendedores, Anuncios, Marie Claire, El Publicista, Puro Marketing, and Marketing Directo.
I speak at marketing events, corporate events, and networking events about Customer & Digital Strategy, Business Trends, Social Media Strategy.
Awarded Best speaker in Today is Marketing 2015 (Top Marketing European Forum +2.5K attendees)