Know Your Customers Better Than Artificial Intelligence
Consumer understanding as a commercial advantage machines cannot copy.
Understanding humans
Speaking
Human behaviour. Artificial Intelligence. Business building. Leadership.

Signature keynote
How to stay competitive in the age of machines — the fullest keynote drawn from the ideas in Irreplaceable.
For the room
General business, executive, innovation and transformation audiences.
From the book Irreplaceable
The keynotes
Consumer understanding as a commercial advantage machines cannot copy.
Understanding humans
Multiply what machines do best without giving up what makes you irreplaceable.
Using machines effectively
Leadership, performance and human potential when machines get cheaper.
Leading self and others

Formats
Stages
EXMAEU-StartupsCLICC LATAMSpeaking is an extension of active executive work: General Manager, MOVE · Estrella Galicia Digital.
Selected stages and rooms
Selected evidence rather than a client roster. No endorsement implied.

Keynote and conference speaker.
EXMA
Speaker.
Retail Perú
Keynote — Artificial Intelligence, emotion and human behaviour.
CLICC LATAM
International speaker, Guatemala.
EU-Startups
Speaker — corporate innovation and new business models.
South Summit
Corporate participation with MOVE.
Corporate speaking and innovation work.
Executive workshop, Miami.
Corporate workshop, Mexico.
RecognitionToday is Marketing — Best Speaker, 2015.
Why this perspective
Executive
General Manager of MOVE — Estrella Galicia Digital. The examples come from businesses being run now, not from a slide library.
Thinker
Published writing on human behaviour, business building and Artificial Intelligence, kept current in public rather than frozen in a keynote deck.
Speaker
Built for executive rooms: an argument the audience can act on the following Monday, shaped for the room rather than delivered at it.
Send the event, the audience and the question you want the room to leave with.
Speaking enquiry
The event, the audience and the date are enough to start. Anything still undecided can stay undecided.